What kind of data can you obtain from a keyword tool?

A keyword tool is a powerful resource for understanding the search habits of your customers and learning what data your business needs to optimize its online presence. As such, it can offer insights into how people think and why they search for specific terms. By discovering what keywords are of high importance to your target audience, you can design your marketing campaigns accordingly.

First and foremost, a keyword tool can help you gain key information about the words that are being used in online searches. You'll learn how often a certain term is being searched, which queries generate the most clicks and other important parameters like the types of websites that appear in search results. This will help you create content that is more relevant to your target audience, as well as allowing you to target specific queries more accurately when running Ads campaigns.

This same data can also be used to track the competition and compare their performance against yours in terms of keywords usage. If a competitor is beating you in certain key words or phrases, you can use this information to position yourself better on SERPs (search engine result pages) by developing content around those keywords or simply tweaking copywriting elements like meta-descriptions or page titles.

Another invaluable piece of data that many don't know about is "related-keywords" — which are words semantically related to your topic but with less traffic intensity associated with them. By optimizing your site around related-keywords as well as more highly trafficked ones, you can create a thorough optimization strategy that covers both popular yet competitive topics and lesser-known but still relevant descriptions As this approach will often require less effort than targeting competitive words individually and take advantage of the searcher's trust that comes with using those "waiting" phrases.

Finally, keyword tools also provide local search insights so you can adjust SEO strategies according to geography if needed – eCommerce sites are especially prone to modify their SEO campaign's usage according to countries or states due to varied customer preferences across multiple markets.